More powerful! That meant 61 hp, in the case of the Yugo GVX.PHOTO BY ANDREW STOY / AUTOWEEK
When the first word in a car brochure is “Striking,” our inner cynics kick in no matter the brand. But when that word describes the 1988 Yugo GVX, as in this flyer, we’re almost humbled by the pure hyperbole. Faced with copywriting cajones of such magnitude, one is simply forced to read on and see what comes next.
It doesn’t disappoint: Fast. Sleek. Responsive! The trifecta of advertising adjectives, all applied shamelessly to one of the worst cars ever to foul our shores. Malcolm Bricklin, have you no shame?
I think we all know the answer to that question.
I picked up this particular flyer at the 1988 Atlanta Auto Show after sitting in the Yugo and marveling at its blow-molded dashboard, rubbery shifter and odd, unidentifiable chemical smell. Even at 15, I knew that putting the spare tire under the hood was going to do no favors for the rubber, and the whole presentation made my next-door neighbor’s Hyundai Excel (no engineering marvel itself) seem like a luxury car.
Enjoy the scans, and let us know in the comments if you want to see more.
Fast. Sleek. Responsive. The 1988 Yugo GVX was none of these things.PHOTO BY ANDREW STOY / AUTOWEEK
1988 Yugo specifications show an impressive 61 horsepower, not to mention three, count ’em, three grab handles!PHOTO BY ANDREW STOY / AUTOWEEK