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08/29 2012

Mello Yello Taking Over As NHRA Title Sponsor

Mello Yello Taking Over As NHRA Title Sponsor 

Sports Business Journal is reporting that the National Hot Rod Association has agreed to a multiyear deal that will extend Coca-Cola’s sponsorship of its signature drag racing series through the 2016 season.

Sports Business Journal is reporting that the National Hot Rod Association has agreed to a multiyear deal that will extend Coca-Cola’s sponsorship of its signature drag racing series through the 2016 season.

Coca-Cola’s Full Throttle had been the NHRA series’ featured brand since 2009, but that contract was set to expire at the end of next year.