FOLLOW
US:




04/07 2016

NHRA On Fox Delivers Big Numbers by NSSN Staff

GLENDORA, Calif. — The television viewership of last weekend’s DENSO Spark Plugs NHRA Nationals at The Strip at Las Vegas Motor Speedway delivered 1,292,000 viewers on Sunday’s finals show alone, making it the most-watched NHRA event in 14 years.

The show on FOX Sports 1, which featured live coverage of the semifinals and finals, more than doubled last year’s telecast.

“The viewership numbers from Sunday in Las Vegas are very encouraging,” said Peter Clifford, NHRA president. “FOX Sports has proven to be a great partner to showcase the power, performance and personalities of NHRA Mello Yello Drag Racing, with an ability to help maximize our audience by giving NHRA solid air times and including us as a key component within blocks of motorsports programming. The NHRA community is beyond thrilled with all of the early season viewership numbers.”

NHRA’s revamped race coverage on FOX Sports earned more than 900,000 additional viewers through the first three Mello Yello Drag Racing Series events of the season, which included the Circle K NHRA Winternationals at Pomona, Calif., on Feb. 14, the CARQUEST Auto Parts NHRA Nationals at Phoenix on Feb. 28 and the Amalie Motor Oil NHRA Gatornationals at Gainesville, Fla., on March 20.