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02/09 2017

YOU DON’T WANT YOUR FORDMERCURYLINCOLN TO RIDE LIKE A MATILDA TANK, DO YOU? BY: MURILEE MATIN

1973 Pirelli magazine ad

Rough enough to make your 8-track player skip.

1973: Pirelli delivers ominous warning about radial tires

Radial tires were still expensive and futuristic in 1973, enough so that bias-ply tires stayed in the mainstream well into the 1980s. Some of the early steel-belted radials rode a bit harsher than their bias-ply counterparts, so Pirelli opted to scare tire shoppers away from the competition with this ad. The car with the tank tracks looks like a mashup of every luxurious early-1970s Ford coupe available, with elements of the Lincoln Continental Mark IV, the second-gen Ford LTD, and the Mercury Cougar XR7 visible.

Pirelli Cinturato CN-75 magazine ad

The Cinturato CN-75 used “Trac Steel 21” belts.PHOTO BY PIRELLI

All of this makes us want a CougarNentalLTD with tracks, of course.